Google’s recent firing of Appen, a company providing Search Quality Raters, has led to speculation about the future of AI search quality raters. Some suggest Google may no longer need human quality raters or is planning to roll out AI raters at scale. However, it’s clarified that Google employs multiple companies for search quality ratings and the idea that Google is entirely abandoning human raters is unfounded.
While some SEOs speculate about AI replacing human raters, it’s emphasized that Google already uses AI and algorithms, such as the Helpful Content System, Reviews System, and Spam Brain, for rating webpages for search quality. Concerns are raised about the potential negative impact on publishers if AI scales quality ratings for the entire web. For now, Google isn’t replacing human search quality raters, and AI is used in conjunction with human efforts.
- Google fired Appen, raising speculation about the future of search quality raters.
- Google employs multiple companies for search quality ratings, and the idea of abandoning human raters is debunked.
Will Google eventually get rid of search quality raters?
It’s uncertain whether Google will eventually eliminate human search quality raters. Training AI requires datasets, and the work done by human raters can provide valuable data for machines to learn from. Currently, Google is not replacing human raters and AI is used in conjunction with human efforts.
Source: searchenginejournal.com