A part of SEO that is more important every day...

Search Engines are becoming smarter every day, and it's very important NOT TO CHEAT THEM, but to improve your content and make your website easy to read and surf by people. Using unique and useful information is the best way to achieve great rankings nowadays.

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On-page optimization tips

• Make sure to have a different title/meta tags on each one of your pages.
• The titles, meta keywords and meta descriptions MUST reflect the content of the page they are on.
• Try to optimize your keywords in a "pyramid" where the pages closer to the index page are optimized for the most important keywords, while deep pages should be optimized for very specific keywords.
• Try to reduce the size of your images as much as possible.
• Create a sitemap.
• Create a robots.txt to avoid the search engines from crawling pages you don't want to be indexed.
• Use H1 tags for titles, and H2 tags for subtitles.
• Bulleted lists <ul> <li>...</li><li>...</li>...........</ul> are good for SEO.
• Try to use static links, without variables or Session IDs on them. If your website has been developed in a dynamic language (php, asp, etc), and you are experiencing indexation problems, you will probably need to hire an expert to fix your URLs and make them look "static" for search engines.
• DO NOT spam your text with keywords. Your text has to be natural, and include related terms to your main keyword on it. You should not try to put your keyword many times on your text. This will not help you anymore.